How DNS Providers Meet Holiday Traffic Demands

Online Holiday Sales Analysis

Top Consumer Buys During Cyber Week According to Adobe Analytics

Popular Brands During 2020 Holiday Season

Most Purchased Products During Cyber Week

  • Xbox Series X and S
  • PlayStation 5
  • LEGO Sets
  • 4K TVs
  • Apple Watches
  • HP laptops
  • Barbies
  • Games (Just Dance, Animal Crossing: New Horizons, Hyrule Warriors: Age of Calamity, Super Mario 3D All-Stars, Madden 2021)
  • Hot Wheels
  • Airpods
  • HP computers
  • Vtech toys
  • HP and Dell computers
  • Chromecast

Predictions for Online Consumer Buying Habits During Q4 of 2021

Why DNS is Critical for Domains During the Holiday Shopping Season

Tips for Preparing Your Domain for the Holidays: Analyze Your Network or Server for Possible Points of Failure

Stress-test Your Network

Review Previous DNS Traffic Patterns

Flash Crowds

DDoS Attacks

Flash Crowds vs. DDoS attacks

How Constellix Can Prepare Your Website For the 2021 Holiday Shopping Season

  1. DNS Failover
    Protect your domain from outages due to unhealthy resources. Traffic will automatically be redirected to a healthy backup IP.
  2. Primary/Primary DNS
    Ensure 100% uptime even in the event of a provider outage by having two authoritative servers for your domain.
  3. Sonar Performance Monitoring
    Receive performance alerts for every resource in your DNS configuration.
  4. Real-time Traffic Anomaly Detection (RTTAD)
    Get instant notifications anytime unusual or suspicious DNS activity is detected based on your domain’s unique traffic patterns.
  5. Query Reports and Statistics
    Analyze DNS query activity in real time and over a set period of time to learn where your traffic is coming from, spot misconfigurations, malicious traffic, and more.
  6. Internet Traffic Optimization (ITO)
    Intelligently balance your DNS traffic load based on the fastest and most geographically accurate resource.
  7. Multi-CDN Management with RUM and ITO
    Use latency monitoring and load balancing to manage all your CDNs in one place. This will improve load times and performance, double your coverage map, and protect your domain from CDN provider outages.

The bottom line: It’s Always DNS

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